Taylor Swift, Joe Rogan and The Wiggles: Spotify Wrapped reveals what Australia’s been listening to in 2023
Spotify has launched its Spotify Wrapped campaign for 2023, revealing users’ listening habits on both the individual and national scale.
But as Spotify listeners take to social media and the office group chat to share their top artists for the year, the media and marketing industry will be more attune to what Australia’s music and content consumption habits looked like as a whole.
Topline insights from the latest Wrapped results indicate that on Spotify, Australian listeners top podcast picks are primarily from international creators, mirroring global trends.
The audio streaming platform’s crown jewel, ‘The Joe Rogan Experience’, came in at number one as the most popular podcast on Spotify in the Australian market. Alex Cooper’s ‘Call Her Daddy’ ranked in second, then science and health podcast Huberman Lab. Two Australian titles managed to scrape into the top five locally, with Casefile True Crime in fourth position and The Inspired Unemployed in fifth.
Midway through a global mega-tour, Taylor Swift was Spotify’s most streamed artist globally and for Australian users. Children’s group The Wiggles were the most streamed local artists for Australian users.
Commenting on the strong consumer reception Spotify Wrapped has come to expect at the end of each year, Spotify’s head of music for AUNZ, Alicia Sbrugnera, told Mumbrella that users turned to the interactive data to deep dive into the moments in music and audio that defined their year.
“Music infiltrates pop culture in many ways,” she said. “From Aussie export Kylie Minogue’s Padam Padam becoming the unofficial Pride Anthem, the exponential rise of The Kid LAROI, to the return of Troye Sivan, culture takes place on Spotify, and what’s happening in culture gets reflected on Spotify.”
“Every year through Wrapped we aspire to create a unique and new articulation of how it comes to life for our listeners. This year’s Wrapped all about celebrating the real, the realer and the realest listening moments that defined our year.”
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