Taylor Swift, Joe Rogan and The Wiggles: Spotify Wrapped reveals what Australia’s been listening to in 2023
Spotify has launched its Spotify Wrapped campaign for 2023, revealing users’ listening habits on both the individual and national scale.
But as Spotify listeners take to social media and the office group chat to share their top artists for the year, the media and marketing industry will be more attune to what Australia’s music and content consumption habits looked like as a whole.
Topline insights from the latest Wrapped results indicate that on Spotify, Australian listeners top podcast picks are primarily from international creators, mirroring global trends.
