News

Honey Birdette has 20th ad banned by Ad Standards

Lingerie brand Honey Birdette has had its 20th ad banned by Ad Standards for yet again not treating the issue of sex, sexuality and nudity with sensitivity.

The ad, which features two women in black lingerie standing on a balcony, saw complaints labelling the ad as “sexual”, “offensive” and “a form of pornography”.

The Honey Birdette poster banned by Ad Standards

“I was stopped in my tracks last night when I saw it. This image is more suited to being positioned as the centrefold in a men only magazine and is totally unsuitable in a shopping centre frequented by women and children It could be seen as an invitation for anal sex and is hugely inappropriate in a time of media publicity about the sexual objectification of women,” one complaint said.

Another complaint added: “Both pictures are of a sexualised nature and especially the bodysuit photo, are a form of pornography.”

While Honey Birdette didn’t provide a response to the complaints and ruling, Ad Standards said the ad contained sexual appeal but it wasn’t shown in a way which is degrading or exploitative.

“The advertisement depicted the woman as confident and comfortable, and considered that the advertisement did not depict the woman in a way which lowered her in character or quality.”

However, Ad Standards said the pose of the blonde model was “over sexualised” and “the image displayed a significant amount of bare buttocks”.

Ad Standards upheld the complaints and banned the ad for not treating the issue of sex, sexuality and nudity with sensitivity.

ADVERTISEMENT

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing