Hospitality company enters into retail media with network launch

Hospitality player Australian Venue Co. (AVC) is venturing into the retail media space, launching AVC+ Experience, a new network to help brands reach its millions of consumers.

Giving brands access to its growing national portfolio of over 200 venues, AVC+ Experience will curate brand experiences, digital content and tailored promotions for its partners.

According to AVC’s internal reporting via Google and Meta, it has 30 million website views annually, with a reach of 365 million organic social impressions, 2.29 million EDM recipients and 102 million impressions via The Pass loyalty app and digital ordering platform me&u.