Host appoints ex-M&C Saatchi strategy director Gareth Cooper as executive planning director



M&C Saatchi Sydney executive strategy director Gareth Cooper has joined Host as executive planning director.

In a statement Cooper, who spent two years with left M&C before he left in January. said: “I’ve always admired and feared Host in equal measure, so I’m thrilled to join and continue the reputation. They’ve got a solid list of ambitious clients, and I’m always up for an adventure.”

Cooper joined M&C in 2012 having spent two years with BMF as head of planning. During his time at M&C, he ran the Optus account.

Host chief strategy officer Olly Taylor said: “Gareth truly represents modern planning, as comfortable with data planning and communications strategy as brand thinking. He will be a great addition to our Applied Planning approach and I am very much looking forward to his contribution. ”

At the end of last year M&C Saatchi appointed Droga5’s Justin Graham as chief strategy officer.

Host’s clients include NBN Co, V8 Supercars, Fetch TV and Carnival Cruises while M&C Saatchi recently won back the NRMA Insurance account.

Miranda Ward



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