M&C Saatchi wins back NRMA Insurance

NRMA_Ins_Logo_CMYK_PNGSeven years after losing the creative account for NRMA Insurance to Whybin\TBWA, M&C Saatchi has recaptured the business.

The brand won multiple plaudits in both creative and then effectiveness awards shows for its campaign by Whybin which saw a car created out of the parts other insurers refuse to insure as standard.

However, Whybin went out of the creative pitch at an early stage during the tender which kicked off earlier this year, opening the door for M&C which has been actively searching for some substantial new business after losing David Jones to Whybins at the end of last year.

The brief sees M&C, which has hired a raft of new talent in recent months including planner Justin Graham from Droga5 and Ben Cooper from The Monkeys as head of innovation, covering the NRMA, SGIC and SGIO brands.

In a statement this morning head of marketing Anthony Justice said: “We selected M&C Saatchi on the strength of their strategic thinking and creative ideas regarding our direct insurance brands.

“The team at M&C Saatchi illustrated they have the capability to partner with us in developing and implementing a highly creative approach that strengthens the core positioning of our brands.”

NRMA is one of the biggest insurance brands in Australia, making up in ecess of $20m of parent Insurance Australia Group’s $30m media billings, according to Mumbrella’s sister marketing intelligence tool The Source. 

M&C Saatchi CEO Jaimes Leggett said: “This is a significant win for the agency. As well as being one of the largest accounts in the Australian market, NRMA Insurance, SGIC and SGIO are iconic brands. We can’t wait to get started.

“It’s great to see the bolstered team making their mark.”

The most recent work from the brand has seen them launch a Crashed Car Showroom.


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