Host of female artists re-record Divinyls’ I Touch Myself to encourage women to check for breast cancer

A group of high-profile female singers have come together to re-record Chrissy Amphlett’s I Touch Myself in a bid to highlight the need for women to regularly check themselves for breast cancer.

The new campaign for the Cancer Council, through JWT Sydney and Soap Creative, features artists including Olivia Newton John, Megan Washington, Sarah McLeod, Katie Noonan and Sarah Blasko, who have taken part in the two-and-a-half minute music video re-recording the song from the Aussie vocalist who died from breast cancer on April 21, 2013.

As part of the campaign the charity has made that date I Touch Myself day, to encourage women to check themselves for signs of the disease.

Simon Langley, ECD of JWT Sydney said: “It’s a shocking fact that so many Australian women develop breast cancer, so as a tribute to Chrissy we approached her husband and fellow band member, Charley Drayton, with the idea of turning her song I Touch Myself into a breast cancer anthem to help continue to raise awareness of the disease.

“When Chrissy sang ‘I Touch Myself’, you couldn’t help but listen. Now the I Touch Myself project makes sure her voice is heard loud and clear for a different reason, for breast cancer prevention.”

The full version can be seen here.

The campaign will be seeded through social media using #itouchmyself as well as digital, billboards, a website and a PR campaign managed by Hill + Knowlton Strategies.

Kathy Chapman, director of cancer programs for Cancer Council NSW said: “Through this campaign we are encouraging women to get to know their breasts better, to know what is normal for them and to participate in breast screening if they’re in the right agerange.

“At different ages there are various steps women can take to help detect breast cancer early, however at any age if women have any concerns they should contact their doctor.”

Creative credits:

JWT Sydney

ECD: Simon Langley & Mark Harricks

ECD: Simon Langley & Mark Harricks

General Manger: Jenny Willits

Agency Producer: Vicky Ryan

Senior Art Director: Alexandra Antoniou

Senior Writers: Sylvianne Heim; Sinead Roarty

Senior Writers: Sylvianne Heim; Sinead Roarty

Account Management: Paul Everson; Caroline Ludwell; Monica Tobin; Ali Clemesha

TV Production: Tommie McSweeney

Executive Planning Director: Angela Morris

Digital Strategy: Trevor Crossman

Directors: Daniel Askill, Lorin Askill & Joel Pront

Producers: Charity Downing; Rachael Ford

Producers: Charity Downing; Rachael Ford-Davies

SOAP creative

Creative Partner: Brad Eldridge

Technology Director: Mark Fennel

Senior Digital Producer: Charlotte Ludlow

Executive Creative Director – Digital: Ashadi Hopper


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