Host/Havas loses Red Rooster and Oporto accounts to Leo Burnett

Host/Havas has lost its creative account with Australian fast-food giant Oporto just one year after winning the business.

The restaurant franchise has been moved, along with Red Rooster, to Leo Burnett after holding company Craveable Brands called a multi-agency pitch in the wake of a number of leadership changes.

Last year, Host was handed the full Craveable Brands – then known as QSR Holdings – remit when it won the Oporto account from Publicis and sister brand Chicken Treat from Marketforce. At the same time, the agency resigned from its Pizza Hut account.

The agency had already picked up the Red Rooster account in 2016.

However, just two months after winning the consolidated account last year, QSR Holdings underwent a major rebrand, changing its name to Craveable Brands, and overhauled its existing leadership.

Following the rebrand, the leadership at both Red Rooster and Oporto was revamped, with Nick Keenan taking over as the CEO and Bronwyn Powell joining as the latter’s head of marketing in January this year.

Mumbrella understands that Host declined to re-pitch for the brands. The agency was unable to comment on whether the brand losses will affect the Chicken Treat account.

Keenan said: “Leo Burnett consistently stood out during the pitch process. They demonstrated an excellent grasp of our business and brand challenges and opportunities, and their creativity and proven track record were obvious strengths. We are excited to see the impact they’ll have on our brands and business.”

Powell added: “It’s an exciting time for Oporto with high growth expectations. Leo Burnett brings the energy, intelligence and talent that we need to drive our brand and customer engagement. They’re a great fit for us.”


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