News

Host/Havas takes home 3 Grand Prix awards, including Titanium, at Cannes Lions for Palau Pledge

The Palau Pledge – a campaign which asked tourists arriving at the Pacific Island nation to sign a promise on their passport to protect the environment during their stay – was Australia’s most-successful entrant at the Cannes Lions festival in France.

The campaign, created by Host/Havas, won the Titanium Grand Prix, as well as getting Grand Prix nods in the Sustainable Development Goals and Direct categories.

Overall, the campaign won seven Lions, including Gold in the Brand Experience & Activation category.

Seamus Higgins, executive creative director at Host/Havas, said at the time of the campaign’s release: “We knew that to inspire a true and lasting change in behaviour, we had to find a way to make every visitor stop and think, that would transcend culture and nationality. This is behavioural psychology, innovative legislation and creativity coming together to do something that’s never been done before.”

Host/Havas said the results at Cannes Lions were amazing and the team was “gobsmacked”, “over the moon” and “humbled”.

The Host/Havas team at the 2018 Cannes Lions Festival in France

Tourism Australia also won 10 Lions throughout the festival for its Dundee and Aussie News Today campaigns.

CMO of Tourism Australia Lisa Ronson said the wins were “a big nod to creativity and driving business results”.

Other Australian winners included BWM Dentsu for its Project Revoice campaign, which sought to give those suffering with motor neurone disease ALS their voice back. The campaign won a Grand Prix for Good.

Cummins & Partners also won Gold for its Stop the Horror campaign for Go Gentle Australia.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.