Host/Havas takes home 3 Grand Prix awards, including Titanium, at Cannes Lions for Palau Pledge
The Palau Pledge – a campaign which asked tourists arriving at the Pacific Island nation to sign a promise on their passport to protect the environment during their stay – was Australia’s most-successful entrant at the Cannes Lions festival in France.
The campaign, created by Host/Havas, won the Titanium Grand Prix, as well as getting Grand Prix nods in the Sustainable Development Goals and Direct categories.
https://www.youtube.com/watch?v=X-aWWM6Zhpo
Overall, the campaign won seven Lions, including Gold in the Brand Experience & Activation category.
Seamus Higgins, executive creative director at Host/Havas, said at the time of the campaign’s release: “We knew that to inspire a true and lasting change in behaviour, we had to find a way to make every visitor stop and think, that would transcend culture and nationality. This is behavioural psychology, innovative legislation and creativity coming together to do something that’s never been done before.”
Host/Havas said the results at Cannes Lions were amazing and the team was “gobsmacked”, “over the moon” and “humbled”.
The Host/Havas team at the 2018 Cannes Lions Festival in France
Tourism Australia also won 10 Lions throughout the festival for its Dundee and Aussie News Today campaigns.
CMO of Tourism Australia Lisa Ronson said the wins were “a big nod to creativity and driving business results”.
Other Australian winners included BWM Dentsu for its Project Revoice campaign, which sought to give those suffering with motor neurone disease ALS their voice back. The campaign won a Grand Prix for Good.
Cummins & Partners also won Gold for its Stop the Horror campaign for Go Gentle Australia.
Well done to the whole Havas team who worked on this brilliant campaign, worthy winners. But why are the Host team taking credit when they weren’t even in the building when this campaign was created? A mistake? Or just shameless?
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Congratulations to the team at Havas on a well deserved win! Was a pleasure to work with you on production of the stamps for #palaupledge
Woodruff and Co
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some nice, inspiring, uplifting ideas there but…it looks very much like BWMDentsu, HostHavas and Cummins work was all done for awards juries and none of them would have come from an actual brief from an actual paying client.
maybe they’re also competing with other other work from other agencies that comes from a similar set up but you can understand how clients and the broader world looks cynically on these awards shows
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Congratulations – legends!
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Project Revoice wins a Grand Prix! Now that is a headline. What an amazing piece of technology helping those with ALS
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