Host or Clemenger BBDO or BMF is the agency of the year

Host was last night named agency of the year at the AdNews Awards.

Meanwhile, Campaign Brief yesterday afternoon named Clemenger BBDO Melbourne as its agency of the year.

It means there are currently three agencies that can legitimately call themselves the ad agency of the year – in December B&T gave the accolade to BMF.  

The AdNews winners:

  • Agency of the year: Host
  • Creative network: DDB Australia
  • Vic agency: Clemenger BBDO Melbourne
  • Direct agency: BMF
  • Promotion agency: Momentum Worldwide
  • Experiential agency: Play Communications
  • Media Network: OMD
  • State agency: Cummins Nitro Brisbane
  • Interactive Agency: Amnesia Razorfish
  • PR agency: Weber Shandwick
  • Ad campaign: BMF – Ted 696 / Toohey’s Extra Dry
  • NSW agency – Host
  • Media agency – Ikon Communications
  • Specialist agency – Downstream Marketing
  • Emerging agency – Colman Rasic Carrasco
  • Media campaign – Naked – Thirst for Truth / Sprite

Meanwhile, Campaign Brief named Colenso BBDO Auckland as its NZ agency of the year.


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