Host or Clemenger BBDO or BMF is the agency of the year
Host was last night named agency of the year at the AdNews Awards.
Meanwhile, Campaign Brief yesterday afternoon named Clemenger BBDO Melbourne as its agency of the year.
It means there are currently three agencies that can legitimately call themselves the ad agency of the year – in December B&T gave the accolade to BMF.
The AdNews winners:
- Agency of the year: Host
- Creative network: DDB Australia
- Vic agency: Clemenger BBDO Melbourne
- Direct agency: BMF
- Promotion agency: Momentum Worldwide
- Experiential agency: Play Communications
- Media Network: OMD
- State agency: Cummins Nitro Brisbane
- Interactive Agency: Amnesia Razorfish
- PR agency: Weber Shandwick
- Ad campaign: BMF – Ted 696 / Toohey’s Extra Dry
- NSW agency – Host
- Media agency – Ikon Communications
- Specialist agency – Downstream Marketing
- Emerging agency – Colman Rasic Carrasco
- Media campaign – Naked – Thirst for Truth / Sprite
Meanwhile, Campaign Brief named Colenso BBDO Auckland as its NZ agency of the year.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Perhaps the industry needs a “Mumbrella Champions League” with the “Mumbles Cup” as a trophy?
Agencies would have to have won a major industry award to qualify for the league.
If it came down to penalties, who would be the one true Agency of the Year?!
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Isn’t Weber the comeback kid of the season? Compared to their position say 3-4 years ago, they’ve stormed ahead and had some great wins lead by Emma-Jane Granleese. Congratulations on a great win guys! 🙂
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Worse than world champion boxing … needs a ‘fight off’.
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The three winning agencies could duke it out live in a Greun Transfer one-hour special.
A kind of ad-agency olympics, where the audience vote for the overall winner.
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kev, like your thinking..but a bit too earnest maybe…a competition more like ‘Its a knockout’ might be more appropriate….the thought of team Captains Leif Stromnes and Robert Morgan wearing fatsuits, transferring oversized pineapples by using only their overlarge arse cheeks to a barrel 20metres away, up a gangplank covered in baby oil, might be quite amusing.
Think of the coin raised for charidee….
Tim, get working on this one, got legs!
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Didn’t DDB get busted for scam ads in 2008?
Shouldn’t that automatically rule them out?
How many of their ads were done for free by the agency in their submission?
Floyd Landis had to give back his Tour de France winners jersey…
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Hi Dale,
DDB did put their hands up to an incident in 2007 where a number of print ads ran in the Manly Daily, extremely small, in order to meet a qualification date for awards.
The B&T story is here: http://www.bandt.com.au/news/c9/0c05a1c9.asp
As you’ll see, DDB said at the time that a member of staff was “severely reprimanded”.
Unless someone can tell me different, my impression is that Matt Eastwood’s been keeping it clean, so I suspect that for the 2008 period being judged, all was above board.
Cheers,
Tim – Mumbrella
That’s a decent call, James.
Timbrella, that could be the all-industry 360-degree event that everyone’s been searching for. And the product placement opportunities are untold.
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I think I prefer Timbrella to Mumbles…
I find it interesting that an agency that wins one isn’t a finalist in another. But we all love awards so 3 different titles to hand around it better than 1. More chance for fairness I guess?
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http://www.bandt.com.au/news/c9/0c05a1c9.asp
Tim that article is dated ‘Sept 2008’ so it is relevant to 2008.
I bet many of the ads submitted for creative agency of year were scam. They were in DDB’s 2008 B&T submission…
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