Host picks up Silver Lion for #Airlinewager campaign
Sydney-based agency Host was the only Australian winner at the Cannes Lions overnight picking up a Silver for its #AirlineWager campaign for Qantas and Air New Zealand.
Qantas air staff had to wear All Blacks jerseys for a day
The campaign played out last October ahead of the Rugby World Cup final between Australia and New Zealand and saw the two airlines publicly challenge each other on Twitter to a wager, the staff of the losing airline has to wear the other team’s jerseys for a day.
Qantas is the principle sponsor of the Wallabies while Air NZ sponsors the All Blacks.
The Grand Prix in the category went to Vrse.works from LA for its virtual reality work for the New York Times campaign The Displaced. The NYT also won the Grand Prix in the Mobile category earlier this week for its whole VR app experience.
