‘Hot Fellas Bakery’ pop-up brings ‘And Just Like That’ to life in Sydney, via Special PR
A pop-up activation inspired by the bakery in Max Original series ‘And Just Like That’ will open in Sydney from 27–29 June, offering fans complimentary baked treats and a taste of the show.
The announcement:
Superfans of the global hit Max Original series And Just Like That… are in for a sweet (or savoury) baked treat, with the Australian launch of ‘Hot Fellas Bakery’ – the fictional bakery from the series, owned by larger-than-life character Anthony Marentino (played by Mario Cantone).
Featured throughout And Just Like That…, Hot Fellas Bakery is where Anthony and his team of handsome bakers serve up sass, sweetness and seriously hot buns. Now, Aussie fans can step inside this slice of the show and savour the experience – literally.
Bringing an Aussie twist to the menu, visitors can indulge in a complimentary baked treat, crafted exclusively for the event by the pastry wizards at A.P. Bakery, known for their cult-favourite croissants and creations.
Sasha Mackie, senior director, marketing, Warner Bros. Discovery ANZ said: “Calling all carb enthusiasts – we’re thrilled to bring Anthony’s iconic Hot Fellas Bakery to Sydney, where our Aussie Hot Fellas aim to serve – and I’m not just talking about serving pastries.
“From 27–29 June, And Just Like That… fans will be able to truly immerse themselves in the world of the show, and take a bite of the Big Apple, but with a delicious Aussie twist.
“The bakery launch is in celebration of season three of And Just Like That… which is streaming weekly, only on Max.”
The Aussie Hot Fellas Bakery pop-up follows the launch of the New York outpost which was available for US fans of the series earlier in June.
Alex Bryant, managing director, Special PR said: “And Just Like That… is more than a show – it’s a cultural obsession. We wanted to give Aussie fans an experience only Max could deliver – cheeky, stylish and dripping in pop culture. It’s a bold, fabulous way to celebrate the fandom whilst sparking real conversation for the brand.”
Hot Fellas Bakery is operating as a standalone pop-up activation, in celebration of And Just Like That… (S3) and will be open from 10am–12pm on Friday 27 June, 8am–12pm on Saturday 28 June and 8am–12pm on Sunday 29 June 2025 – until stock lasts daily.
Location: 191-195 Oxford Street in Darlinghurst’s Taylor Square.
The activation is being supported across earned PR, social and influencer activity.
CREDITS
Client – Warner Bros. Discovery
PR – Special PR
Media – EssenceMediacom
Social – Present Company
Source: Extollo
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topics
Alex Bryant
And Just Like That
Hot Fellas Bakery
Sasha Mackie
Special PR
Warner Bros. Discovery ANZ
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