Hotondo Homes unveils new national brand campaign
Hotondo Homes is set to kick off a national brand campaign this Sunday with the campaign created by Perrycallen, which was appointed to the account in July last year.
Running across TV, radio, press, outdoor and digital media, the ‘You’re Home’ campaign aims to highlight the feeling of coming home everyday to your own house.
Perrycallen strategy director John Perry said: “This campaign aims to highlight the very simple, positive emotion of coming home everyday to your very own new house, no matter what your stage of life or family needs.
“Building a new home is one of the highest commitment, highest involvement purchases you’re ever likely to make, but most other builders promote their offering as if it’s a disposable commodity. That’s why we believe an emotional positioning for the campaign will cut through and continue to differentiate the family-owned Hotondo Homes national franchise network.”
The campaign also features Hotondo Homes brand mascot, Hunter, the German Shorthaired Pointer dog.
Hotondo Homes national marketing manager Jodie Flower said: “We are excited about this new campaign and look forward to some excellent results.
“From the strategic development to the implementation, perrycallan have been brilliant in making sure that we delivered what we hope will be another highly successful campaign. We get a great response from our genuine family-orientated marketing and this is sure to engage the audience.”
Campaign Credits:
- Client: Hotondo Homes
- National Marketing Manager: Jodie Flower
- Creative Director: Matt Callan
- Strategy Director: John Perry
- Production Company: Resolution Media
- Director: Stuart van Eysden
- Producer: Jason McFadyen
- DOP: Tom David
Linkedin
All families are different? Yep, white, straight and attractive.
User ID not verified.