Click PR rebrands as Sling & Stone

Sling & StoneClick PR, the PR agency which currently has clients including Kogan, Brightcove and Designcrowd, has rebranded as Sling & Stone after just over four years of operation.

The agency, which launched in September 2010 with Kogan as a founding client, said the new name is a reflection of the direction of the business and is not related to any confusion caused by rival PR company Klick Communications.

Sling & Stone founder and managing director Vuki Vujasinovic said: “Just like the entrepreneurs who use smart, efficient, and agile tools to take on bigger competitors, David opted for just a sling and stone when he successfully took on Goliath.

“From today, we will be known as Sling & Stone.”

According to the agency the rebrand represents the agency’s focus on exclusively working with disruptive, innovative brands challenging their industries.

“We are very proud of our agency’s history, and what we have achieved to date. However, when we started to look at 2015 and beyond, we realised we needed a new brand to signify who we have become, and where we are headed,” Vujasinovic said.

“We had a strong conviction that our identity needed to match our evolved focus, services offered, mission, and values.

“We’re humbled and honoured that some of the world’s most respected disrupters and innovators choose us among the hundreds of agencies in the country, and we are thrilled that we now have a brand that truly reflects that.”

The rebrand follows the agency picking up a number of new clients including Autodesk, Criteo, Prezi and Xero and the addition of new staff including James Hutchinson, Kya de Rome, Damian Francis and Kasi Reynolds.

Sling & Stone was awarded the 2014 CommsCon Boutique Agency of the Year.

CommsCon returns to Sydney on March  18. See more information here.


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