Dr Mumbo

How blog PR works

Here’s an interesting email correspondence that demonstrates how online PR sometimes operates:  

Hi Damian

I was passed on your details by my colleague and they said that you sometimes offer people the chance to do guest posts. Please can you let me know if you would be interested in posting some content on your site.

I have attached an example of something I would like to put on your site. Please let me know if this would be of interest and also if there is a fee



Hey Victoria

We do accept – unpaid – submissions. This copy however doesn’t suit our style (in all honesty it reads like marketing-speak).

We prefer more personalised stories if possible.



Hi Damian

I will have another go at the copy. Would that be ok for me to resubmit?

Thanks for the feedback


From: Damian

To: Victoria

Sure thing (heh heh, though my guess is you work for one of those ad agencies trying to get all trendy and get to the yoof through social media…)

Hi Damian

I work for an online PR agency and we feel that the best results for promoting something is through personal blogs. It is better to have an informative post rather than a paid advert because people don’t look at banners anymore.

It is difficult to write content for someone’s personal site which is why feedback is better so at least I can try and help you by sending content to give you a break from writing so hopefully it works both ways

Please let me know if this is more suitable. T Thanks again and have a great evening


The guest posting never did get onto the blog in question.

And a second exchange involving the same blogger, but different PR went as follows:

Hello Damian,

My name is Gagan and I am working for a Brisbane Blog which is located at …

I have written an article on ” Experience a Wild Night at …..” and would like to publish it on your blog as guest Post. Please let me know if you accept guest posts and i can send you the article for review.

Hoping to hear from you soon

Best Regards


From Damian

Sorry. Not really our style. Don’t want to be mean, but your site reads like marketing/PR.

We prefer authentic personal views and experiences.

Good luck finding a place for it elsewhere


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