What clients really think when agencies pitch
Ever wondered what’s really going on in the client’s mind?
Then I Am The Client! is just the blog to check out.
Here’s his insight into a pitch:
Agency 1. Boring but rich.
Agency 2. Boring but poor.
Agency 3. Boring but confusing.
The problem with agency 2 was that they clearly didn’t have a lot of work on because they’d produced a really impressive pitch. Now, if an agency has 48 hours to do something and they do it well, they clearly don’t have anything better to do, so they’re not in demand, so they’re no good, so I don’t want them.
Agency 1’s work was absolutely horrendous! So they must be dead busy, so they must be in demand, so they must be good! (This insight is free to you, fellow marketeers, but it should cost you – because it’s fucking gold!)
The third agency had two planners on the team. Now, I haven’t worked out what planners do yet, but one always spells some kind of long-term ice-cream headache for me. Two…well, let’s just say that I took a series of very important phone calls during that presentation.
Pure gold.
Absolute riot this blog, leaves Inga Van Kyck for dead …more beerz and bristolaz Mr Knockles
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I just instinctively KNOW. And, as Darwin proved, instincts are never, ever wrong.
That’s what these admen will never fully understand. It takes balls, backbone, guts and nuts to have instant, thoughtless, unconsidered instincts. But I’ll always live by them.
Why? Because I AM THE CLIENT!
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Pure gold.
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