How it took TV viewers 90 seconds to fall in love with Junior Masterchef
The power of a good TV promo has been demonstrated by new research that suggests that a single trailer for Ten’s Junior Masterchef that ran during the final of Masterchef changed public sentiment about the show.
The research by the Ehrenberg-Bass Institute at the University of SA confirms comments by Ten programming boss David Mott who said that he took the decision to bring forward Junior Masterchef after the positive reaction to the promo.
That’s the power of a little Robbie & Kylie action!
is this a joke? are taxpayer dollars subsidising this ‘study’ of the bleedingly obvious? i thought at first that this ‘story’ was straight from a Nielsen press release
PopCollar, my understanding is that Ehrenberg Bass has a commercial offshoot. That is, if a commercial institution engages their services (i.e. TEN) then they pay.
Excellent, so promos actually work and here’s me thinking the networks employed teams of producers out of the kindness of their hearts.
If I want to watch dozens of stage-managed little brats being pushed by their psycho parents to achieve some modicum of fame, I’ll just dig up casting dvd’s from the last TVC I made with kids in it.
This looks just awful. But hey, I’ve got no doubt it’ll pull in the MGB’s by the truckload, so it’ll be doing its job.
i must admit i am looking forward to watching this now, at first I thought “no way” but the promo’s have won me over. I’ll be giving it a go
me too! the promo looks great!!
What on Earth makes you think tax payer money was spent on research for Masterchef, PopCollar? Lol.
lol@10:15 am!