Political drama gives news sites a boost

Australia’s online news sites enjoyed a traffic boost as independent MPs final picked Julia Gillard to form a government with yesterday.  

According to data on yesterday’s traffic from Nielsen MarketIntelligence, the Sydney Morning Herald had 882,436 unique browsers for the day – up by nearly 16% on Monday – and 1,542,902 visits.

Nine News, with 740,551 UBs, was the only news site that saw a slight drop in UBs for the day. and The Australian were both up by more than 18%. There were more than 400,000 video views across the News Digital Media network.


(UBs should be treated with the caveat that this is not genuinely a true measure of unique browsers because of double counting through people using more than one computer or cookie deletion.)

Meanwhile, BCM created a topical print ad for

Wotif topical election

The ad is the first in what will be a series of topical executions for


  • Agency: BCM
  • Client:
  • Client contact: Emma Kemp – Marketing Manager
  • Creative Director: Nick Ikonomou
  • Writer: Nick Ikonomou
  • Art Director: Andy Iles
  • Agency Partner: Kevin Moreland
  • Account Director: Lisa Webb
  • Media: BCM

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