How marketers can capitalise on the longevity trend
You’ve probably seen it in your Netflix recommendations. Live to 100: Secrets of the Blue Zones has captured the attention of people across the world.
This isn’t surprising given our obsession with health and wellness, and the emerging trend of ‘longevity lifestyles’ that sees people awakening to the possibility of living longer, healthier lives.
Beattie Green, an associate director at Sayers Brand Momentum, explains how marketers have an opportunity to promote healthy habits and ultimately help consumers unlock long lives, while also building brand and driving sales.
Blue Zones, a term coined by Dan Buettner, a National Geographic explorer and host of Live to 100, are regions in the world where people live long and vibrant lives; where reaching 100 years old is pretty common.
To put this into perspective, the average life expectancy in Australia is 83 years.
