Dr Mumbo

How not to be digital marketer of the year

What with Monday’s accidental despatch of a press release with the less than compelling headline “Heading 3”, Dr Mumbo was initially inclined to let this one from the IAB go through to the keeper as a kindness.

But as it’s now been forwarded to him by three different people, he feels he can’t resist:

iab recall email


So we can probably identify who’s not going to win digital marketer of the year.


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