How the ABC made advertising sexy

Tim Burrowes

March 14, 2009 2:06

Some countries put their ad industry on a pedestal, just one notch down from film and TV. In Australia, however, there’s been a nagging worry that the public sees advertising as one notch up from used car sales. That was until May last year.

Kevin Johns on The Gruen Transfer

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.