Measure and learn
A bad campaign is usually the result of bad upfront metrics – or a lack of the right measurements.
Ben Shepherd of Maxus says marketing directors aren’t setting enough targets
A bad campaign is usually the result of bad upfront metrics – or a lack of the right measurements.
Ben Shepherd of Maxus says marketing directors aren’t setting enough targets
Sign up to our free daily update to get the latest in media and marketing.
Linkedin