Dr Mumbo

How to didgeridoo PR

APN didgeridoThe battle for PR cut-through may have a new winner.

In the intray this morning, a didgeridoo, complete with the message “What’s long, colourful and hard to miss?”  

The answer, in case you’re wondering, is APN Outdoor’s new billboard, on top of a carpark at Sydney Airport – which the company claims is the largest in Australia.

The 200 metre long site features V Australia as its first, long term, advertiser.

APN Outdoor Sydney Airport



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