Dr Mumbo

How to didgeridoo PR

APN didgeridoThe battle for PR cut-through may have a new winner.

In the intray this morning, a didgeridoo, complete with the message “What’s long, colourful and hard to miss?”  

The answer, in case you’re wondering, is APN Outdoor’s new billboard, on top of a carpark at Sydney Airport – which the company claims is the largest in Australia.

The 200 metre long site features V Australia as its first, long term, advertiser.

APN Outdoor Sydney Airport


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.