Dr Mumbo

A triumphant night of Masterchef coverage at Telegraph Towers

Sydney’s Daily Telegraph appeared to be inhabiting something of parallel universe last night – one that was not occupied by more than 4m TV-watching Australians.  

Telegraph Poh Masterchef winnerBut nonetheless, after the biggest TV audience of the year watched Julie win the first Masterchef Australia, the Tele rushed to announce that Poh had won.

“It was a case of third time lucky for the Adelaide artist who initially didn’t make it past the first audition,” burbled The Tele.

And apparently, Poh “returned one last time to claim victory over mother-of-three Julie Goodwin”.

Rather intriguingly, the story even contained delighted quotes from Poh in which she revealed that she described “was stunned by the verdict but happy to embrace it”.

Apparently Poh told the Tele that her experience of winning was “surreal”.

Not half as surreal as reading the website was was for the Tele’s readers.

Well. Done. Everyone.

Telegraph Poh Masterchef winner2

(Hat-tip for this image @neerav)


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.