Dr Mumbo

How to make a PR man disappear

Usually when PR people to a vanishing act, there’s a less than charitably reason.  

Bruce GlenBut in this case, Bruce Glen,  formerly GM of Ogilvy PR and principal of his own firm Bruce Glen PR, as well as a former executive from 2UE, 2GB and Prime Television, has an entirely new career – as a magician.

And he’s just been admitted to the world’s oldest magic club, The Magic Circle. He had to travel to London to show what he could do. He said: “I prepared a special performance piece that touched on the rich history and tradition of the club. It was a great honour just to perform there – let alone to be considered for membership.”

These days he performs on the corporate circuit as Bespoke Magic. He tells Dr Mumbo: “My PR and marketing experience has proved invaluable. My clients know that I speak their language. I can take a brief from them and deliver a performance that is not only fun and entertaining, but is also relevant to their audience and in line with their marketing strategy.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.