How to profit from other people’s ideas
Dave Trott tells the story of the humble smiley face, and how its original creator pocketed none of the millions it would go on to make for others.
In 1964, several American insurance companies had been merged together.
As always in these things, everyone wasn’t totally happy.
Some departments overlapped, everyone was trying to protect their job, so putting the different companies together created some friction among staff.
