How to win the minds of progressives – register for Guardian Australia’s breakfast
Guardian Australia will host an exclusive breakfast event in Sydney next month that will reveal the secrets of reaching progressive consumers.
This exclusive session will unveil new research, The Power of Progressives, which examines the attitudes, values and purchase behaviour of this increasingly important demographic group.
In addition, Walkley-winning editor-in-chief Lenore Taylor will present a session discussing how the publisher has built a strong bond with its readers by staying true to the values of independent journalism.
Simply fill out the form at the bottom of this page to register your interest to attend on 4 June between 8:30am–10:30am at The Hilton, Sydney. We’ll be in touch shortly if you’re successful.
Taking place on the Tuesday of Mumbrella 360 week, the breakfast will equip marketers with insights on how to build credibility and influence among progressives, who have become an increasingly important segment of Australians.
The event will include three sessions:
- Guardian Australia’s editor, Lenore Taylor, will discuss why the publisher’s independent ownership matters and explain how it’s undergone unparalleled growth despite a difficult climate for media owners. She will also talk about the site’s strong bond with its readers.
- The chief executive of research agency Pollinate, Howard Parry-Husbands, will unveil ‘The Power of Progressives in Australia’, a new independent report that will examine this group’s mindset and advise how marketers can best reach them.
- Dan Stinton, Guardian Australia’s managing director, will talk about how brands can market to progressives, and examine why meaningful attention is as important as scale. He’ll also make the case for a more respectful and transparent advertising ecosystem.
Delegates will leave with a deep understanding of the progressive consumer mindset.
They will learn how to build trust and brand salience, cut through the scepticism and influence consumers effectively.
The event will also examine how Guardian Australia built a strong audience and unique revenue stream despite facing turbulence on all fronts including fake news, changing business models, the rise of the global tech giants and audience apathy.
In just six years, Guardian Australia has grown a significant readership of more than 5m Australians and found a pioneering model to support quality, independent journalism. Last week, it announced that it had broken even globally – recording its highest revenue levels for a decade.
It’s done so through investing in credible, investigative journalism that offers hope, clarity and imaginative solutions.
While other publishers have slashed editorial numbers, The Guardian has stood by its core values held since its formation in Manchester, England in 1821. In fact, in April, Guardian Australia announced a significant expansion of its editorial team.
In 2019, advertisers come to the Guardian for its audience’s progressive mindset and the unique relationship it has built with them.
Today, its reader revenue program has more than 1m supporters globally, with 100,000 in Australia alone.
*By registering for the event, you agree to further communication from Mumbrella and Guardian Australia (GNM Australia Pty Ltd). Mumbrella will contact those who we are able to accommodate at the event.
Having the Guardian available in OZ, and with a very strong line-up of Journos, is an absolute joy for this media ‘junkie’.
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