Howatson+Co, Modibodi among new additions to Retail Marketing Summit

January 17, 2024 8:30

How a brand successfully capitalised on the power of TikTok, and an exploration of how AI is shaping behaviours and attitudes amongst retail consumers, are the next sessions locked in for Mumbrella’s Retail Marketing Summit 2024.

In mid 2023, period underwear brand Modibodi made headlines for creating a period drama that showcased the awkward realities of menstruating while dealing with the struggles of being Gen Z.

The TikTok drama was a hit, and saw the brand’s sales grow by 75% within its first month.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.