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HT&E, Commercial Radio Australia and SCA CEOs join Mumbrella Audioland speaker lineup

HT&E CEO Ciaran Davis will be joined by SCA CEO Grant Blackley and Spotify director of sales for ANZ, Cassie Gilbert, in a key panel that will examine the current state of the audio industry.

Davis, Gilbert and Blackley will feature on the State of the Audio Industry panel at Audioland

Audio has been going through a period of rapid change over the last 12 months. There have been ratings shifts, an increased uptake of smart audio technology, the continued growth of music streaming, an evolution in programmatic opportunities, a consumer that continues to evolve their listening habits and plenty more.

All of it will be up for discussion on the panel that will also take questions from the audience.

Mumbrella Audioland takes place on May 2 at the Amora Hotel Jamison in Sydney. Earlybird tickets are on sale now.

Digital radio’s progress in the market will also be discussed in-depth on a panel featuring Commercial Radio Australia’s CEO Joan Warner.

Gallagher, Warner and Loader will discuss digital radio from all angles

She will be joined by the ABC’s Double J content manager Meagan Loader, and SCA’s chief sales officer Brian Gallagher, representing a content and sales perspective respectively.

The panel will look at the current take up of digital radio, the growth drivers of the medium as well as what some of the players are looking at doing with digital over the next year.

Meanwhile, the psychology of sound will be approached from two different aspects in a dual session involving Secret Sounds business director Andy Walsh, and The Studio’s (part of SCA) national head of creativity Matt Dickson.

The psychology of sound will be unpacked by Walsh and Dickson in a dual session

Walsh will begin by taking the audience through the strategic use of sound and how the industry can create powerful, emotional moments with genuine brand impact. He’ll unpack the psychology of sound and how these principles can be used to create a strategic process that ultimately defines an objective view on what a brand sounds like.

Dickson will then discuss why brands need an audio logo and how to create one. He’ll touch on the psychology of music and audio’s unique relationship with the brain, as well as best practice when it comes to audio logos.

Tickets are still available for Mumbrella Audioland at earlybird pricing and can be purchased here.

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