HuffPo Australia strikes 12-month deal giving Dentsu Aegis clients exclusive display ad access

HuffpoMedia agency group Dentsu Aegis has secured the exclusive rights for The Huffington Post’s display and video inventory for 12 months, Mumbrella understands.

The deal gives Dentsu Aegis clients access to the recently-launched site’s Australian display and video inventory across desktop and mobile, however it does not extend to the site’s native advertising.

HuffPost Australia’s deal is similar to the one the publishing company used to launch in India, tying up with WPP’s GroupM at the end of last year. It had also used a similar deal with Dentsu to launch in Japan in 2013.

The Huffington Post launched 10 days ago and has named Lisa Wilkinson as editor-at-large and joined the Australian Press Council.

Dentsu Aegis agencies include Carat, Vizeum, Dentsu Mitchells and iProspect.


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