KFC marketer: Maccas should have been less corporate with Burger King McWhopper plan
The marketer in charge of KFC and Pizza Hut in Australia has suggested McDonald’s wasted an opportunity to show it has a personality by shooting down Burger King’s audacious proposal to create a McWhopper burger.
Nikki Lawson chief marketing officer for Yum Brands told Mumbrella: “There is a time and a place to be corporate and a time and a place to be fun. This was one of those times where I believe the latter would have been more appropriate,” she said.
McDonald’s quickly shot down Burger King’s “olive branch” suggestion to join forces to create the ultimate hybrid hamburger the McWhopper in aid of charity Peace One Day in a Facebook post from global CEO Steve Easterbook.
https://www.youtube.com/watch?v=e01a4-ClcTs
I thought this showed their personality better than anything! The problem, of course, is that their personality is that of a stuck-up bald, middle-aged lawyer…
So Mcdonald’s behaved like the market leader rather than letting the competition set the agenda. OK, move along everyone.
If the McWhopper had gone ahead would Jack Cohen have put it into Hungry Jack’s?
Yeah right Nikki, because your KFC would welcome the opportunity to do something like this. In fact, why don’t you follow their lead and offer to join together and make the ‘Finger Lickin Whopper’?
*elicit
Not trying to flog shite burgers, as their CEO eloquently pointed out.