Kimberly-Clark has launched a new campaign for Huggies DryNites pyjama pants.
The ad, created by Ogilvy, features a boy on a sleepover at a friend’s house. Before bed, he reveals his Huggies DryNites as his secret weapon and says he doesn’t need to worry about ‘yucky stuff’ like leaks in the morning.
The 30 and 15-second spots will run on national TV from this Sunday, supported by a digital campaign running across all young children’s websites in Australia and DryNites.com.au.
Lia Kostopoulos, KCC’s marketing manager, Baby Wipes and Child Care, said: ‘The campaign is about helping mum understand that Huggies DryNites are the best pyjama pants for her child and that she can feel confident that in the morning the bed will be dry because they know they’ve deployed the best secret weapon.”
- Creative Agency: Ogilvy
- Production Agency: Flying Fish
- Media Agency: Mindshare