Urban List hires Sophia Wilcox as head of brand experience

Urban List has hired Sophia Wilcox as head of brand experience.

The announcement:

Urban List has committed to engaging their audience of 3 million unique visitors in deeper, more meaningful ways in 2020, introducing a new events platform to compliment a suite of other product launches taking place across the year.

Leading the extension into events and eCommerce is newly appointed Head of Brand Experience, Sophia Wilcox, who has worked in various commercial and creative positions across the media landscape, including as Director of Strategy and Innovation of Fairfax’s Life Media & Events division.

“Urban List is already such a powerhouse brand and has experienced so much growth over the last two years — not only in audience size, but also in depth of content”, Wilcox said.

“In addition to our hyperlocal strengths, we now engage millions in content and conversations about their career, finance, sustainability health and entertainment, and my focus is to leverage that cultural influence to offer our audience unparalleled access to products and experiences that have a tangible impact on their lives.”

Urban List launched their 2020 events calendar in February with two sold out Getting The Gig Live evenings in Sydney and Melbourne — the first in the company’s series showing a new generation of professionals that you can lean in to your passions and still make bank.

Wilcox commented on the focus of these events, sharing that “career and money are Urban List’s fastest growing verticals, which is why we wanted to dial up this dialogue and use it as the foundation of our first events.”

Urban List is also collaborating to launch Australia’s pre-eminent art and culture festival — Can’t Do Tomorrow — in Melbourne from 20-29 February; and will host a breakfast to celebrate International Women’s Day on Untied rooftop at Barangaroo on March 6.

Urban List Founder and CEO, Susannah George, is excited by the opportunity these new experiences offer for both consumers and brand partners.

“With these new experience channels comes an immense opportunity to facilitate deeper, more memorable connections between our audience, our brand partners and Urban List, going beyond surface level engagement to forge true loyalty, advocacy and action,” George said.

Source: Urban List media release


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