Clemenger BBDO Sydney is behind a new campaign for Hungry Jack’s ‘Stunner’ deal, each part of which was made for $5, the agency is claiming.
Clems account director Justin Cox said that discount website Fiverr.com was the inspiration for the campaign.
“Fiverr.com attracts thousands of people from around the world who are willing to do weird and wonderful things for only $5. It could arguably be one of the most cost-effective TVCs ever created, with everything from the voice-over artist, stunt work, animation and various talent costing no more than $5 each,” he said.
The image of dog in the ad was sourced via social media, with the dog’s owner paid $5 for the image rights.
The return of the burger was prompted by pleas made on Hungry Jack’s Facebook page, according to marketing director Jim Wilson. “Demands for the return of the Stunner deal were a constant among our Facebook fans, with a weekly average of 70 online requests, and it was logical for us to deliver on that,” he said.
Hungry Jack’s $5 Experience TV ad breaks today.
- Agency: Clemenger BBDO
- Creative team: Baz Baker and Chris Pearce
- TV Producer: Jonathan Gerard