After launching a PR pitch in December last year, MasterCard has appointed Origin Agency as its Australian PR agency, displacing incumbent PPR.
A spokesperson for MasterCard said: “We have worked with PPR for over seven years, and they’ve done some great work over that time. As a company over that time period the gaps you need to fill change over time. We felt we needed to go to market and find that out.”
The credit card company appointed the STW Group-owned agency to the account saying that Origin “fits with our philosophies.”
PPR opted not to re-pitch for the business.
Michael Pooley general manager at PPR Sydney told Mumbrella: “We decided to focus on a number of new projects and accounts and decided not to be put through a re-pitch at this time. However, we wish MasterCard all the best.”
The appointment does not affect MasterCard’s relationship with its other agency suppliers, including globally aligned creative agency McCann.