Hunt and Brew launch first campaign via Sunday Gravy
Ready to drink coffee brand, Hunt and Brew, has partnered with independent creative agency Sunday Gravy to launch its first brand campaign.
Leveraging the insight that coffee drinkers are always try to find the best coffee in their local area, Sunday Gravy developed the new brand platform, ‘Always Hunting’.
“We’d been honing in on the right strategy and campaign to launch Hunt and Brew for a long time, and when we met with Sunday Gravy, we knew we were finally onto something special,” said Emily Creer, Hunt and Brew’s senior brand manager.
“Every step of the way the Hunt and Brew team challenged us and inspired us to go further,” said Ant White, creative founder, Sunday Gravy. “They knew the biggest risk wasn’t how far we pushed the creative, but not pushing it enough. Working alongside Jeff Low, we knew the latter wouldn’t be an issue,”
White joined his brother Jack White’s agency, Sunday Gravy, in December 2021, following his unexpected departure from then Howatson + White (Howatson + Company) less than a year after launching the agency with former CHE Proximity (CHEP) alum, Chris Howatson.
“We’re all incredibly proud of the product we make, and the concept the team put forward immediately felt on the same level,” added Creer.
Directed by Jeff Low, the 30 second spots utilise archival footage of wild animals in their natural habitat, accompanied by a narrator with an agenda to sell coffee.
The campaign includes programmatic OOH and street posters
Other assets:
Croc 30″
Leopard 30″
Eagle 30″
More examples of the OOH executions
The campaign launches nationally across TV, BVOD, programmatic OOH, street posters and social media.
Credits
Agency: Sunday Gravy
Director: Jeff Low
Production: Rabbit
Stills Retouching: Electric Art
Client: Hunt and Brew
Senior Brand Manager – Emily Creer
GM Marketing – Nicole Ohm
Chief Growth Officer -Doni Savvides
Media agency: Wavemaker
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