Hunt on for new RIM marketing director as man behind BlackBerry ‘Wake Up’ moved to MD

Matthew Ball

The search is on for a new marketing director at Research in Motion following the promotion of Matthew Ball, the man behind BlackBerry’s ‘Wake Up’ teaser campaign.

The former XBox and Vodafone marketer, who has been just a year in his post as marketing director of RIM Australia, has replaced Ray Gillenwater, who stepped down as the company’s boss after just three months in charge.

Ball confirmed that the marketing director role is vacant, with no immediate candidates lined up to replace him.

In April, Ball commissioned agencies Tongue, Starcom, Amnesia Razorfish and Frank PR to come up with a campaign to position BlackBerry as a consumer product to take on the likes of iPhone and Samsung Galaxy.

The ‘Wake up’ campaign, which was initially thought to be by Samsung, involved a series of stunts including a protest outside the Apple Store in Sydney.

Gillenwater was promoted to MD in April to replace long-serving country manager Adele Beachley.


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