Hyundai has launched its new SUV model, Venue, with a campaign showing that the car is so conveniently sized, it will fit anywhere.
The ad shows the car comfortably parked in a variety of odd locations across a city, including a balcony, narrow laneway, and inside heavy machinery.
The campaign was created by Innocean Australia and produced by Revolver/Will O’Rourke.
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Hyundai Australia director of marketing, Bill Thomas, said in a statement: “Venue is our smallest vehicle yet all the styling cues make it look a lot bigger. We needed a campaign that positioned it correctly as a compact vehicle yet delivered on its big personality. Everyone’s delighted with the outcome.”
Innocean Australia executive creative director, Steve Jackson, said: “Not much to say on this one. I liked the script. I like the ad better! Sometimes it’s that simple, right? We just defined the car’s superpowers and then let the directors do what they do best. I think they nailed it, hope you agree.”
The campaign will be executed across television broadcast, digital, social and point of sale.
Credits
Client: Hyundai
Creative Agency: Innocean Australia
Executive Creative Director: Steve Jackson
Creative Director: Dan O’Connell
Art Director: Katie Kidd
Copywriter: Charlotte Taylor
Head of Production: Craig Sloane
Agency Producer: Kilou Picard
Group Account Director: Philip Sherar
Account Director: Vincent Pled
Production Company: Revolver/ Will O’Rourke
Director: Tim & Joe
D.O.P: Geoffrey Simpson
Art Director: Arabella Lockhart
Executive Producer: Pip Smart
Producer: Alex Kember
Edit House: The Editors
Post Production: Heckler
VFX Supervisor: Tom Corbett
Executive Producer: Bonnie Law
VFX Producer: Emily Higgins
2D Supervisor: Ryan Trippensee
Lead Compositor: Bertrand Polivka
Compositor: Fiona Lu & Giselle Hunter
Colourist: Greg ‘Elvis’ Constantaras
Online: Brad Smith
CG Artist: Boris Formin, Tim Jarick, Max McMullin & Jack Scrase
Rotoscoping: Avery Park
I/O: Adrian Maurici
Sound: Otis Studios
Music: “Dame mas” by Otis