F.Y.I.

Hyundai partners with Snapchat to launch AR experience

Hyundai has partnered with Snapchat to launch an augmented reality experience for a new car, the Hyundai Kona.

The announcement:

Hyundai has worked with Snapchat to launch an augmented reality (AR) Lens that will allow Snapchatters to explore the Hyundai Kona in the comfort of their own homes.

As Snapchat is designed for self-expression and discovery, the platform perfectly aligns to Kona as the fun, small SUV.

Snapchatters can now bring the car into their own space by scanning the Snapcode below or searching for the Lens via the Lens carousel. Aussie Snapchatters can then explore the car and the latest technology that Kona has to offer.

Using your Snapchat camera, scan the above Snapcode to activate the AR Lens.

“We recognise how engaged with technology the Kona audience is and how they have such an appetite for life. Snapchat provides the perfect platform to encourage our audience to engage with the Hyundai Kona in a different way, while also seamlessly integrating our campaign character, The Mopster, into the AR Lens,” said Helen Gilmartin, Product Portfolio Marketing Manager, Hyundai Australia.

“We are excited to work with Hyundai to bring this campaign to life. As a platform, Snapchat has always opened to the camera, inviting people to express themselves, and be creative. We believe that augmented reality is an extremely powerful tool not only for visual expression, but an opportunity for businesses to reach out to their target audience in an engaging way,” said Matthew Coote, Head of Agency Partnerships, Snap Australia.

The Snapchat Generation – millennials and Gen Z – is mobile native and prefers to use technology for as many tasks as possible. They are more than twice as likely as people who don’t use Snapchat to communicate with pictures over words. They use augmented reality every day, spending on average more than 250 million minutes engaging with AR Lenses to express themselves and explore the world around them.

Source: We Are Different PR media release

 

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