New addition to Helloworld Travel’s executive management team

Helloworld Travel has promoted its group general manager for marketing, Melissa Warren, to its executive management team.

In her new leadership position, Warren spearheads the marketing initiatives covering Helloworld’s retail and wholesale operations. She will be the point of contact for a range of entities, including stakeholders, suppliers, media partners and agency networks.

“I am lucky to have such an incredible team working with me at Helloworld and I’m grateful for the opportunity to now work within the executive management team alongside inspiring industry leaders,” Williams said in a media release announcing her role.

Warren’s career spans 25 years in the UK and Australia. Her time at Helloworld began in September 2018, when she joined as a trade marketing manager. She was promoted to group GM for marketing in July 2021.

Prior to Helloworld, Warren completed stints in marketing, wholesale, retail and product at Europcar, Holidays of Australia and The World, Infinity Worlds, Kirra Tours, and Flight Centre.

Melissa Warren

Helloworld Travel’s executive director and chief executive officer, Cinzia Burnes, said Warren’s elevated position is “well-deserved” and stands as a testament to the marketing expert’s reputation within the organisation and the wider travel industry.

“I am delighted on the appointment of Melissa to the Helloworld Executive Management Team,” Burnes said.

“This is a very well-deserved recognition of the great job Melissa, and her team have been doing. Having been with the company since 2018, Melissa has forged an excellent reputation not only across the Helloworld business, but across the travel industry as a whole.”

Outside of Helloworld, Warren has served as a judge of the Women in Travel Awards (an event designed to celebrate women who have contributed to the travel industry) for a number of years. She’s also a part of the Destination Canada strategic advisory group, as well as the advisory board for luxury travel trade publication KarryOn Luxury.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.

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topics Cinzia Burnes Helloworld Travel Melissa Warren

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