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‘I am thrilled to join’: Rate Money appoints new CMO

Home loan specialist Rate Money has announced Rachel Edwards as its new chief marketing officer. 

Edwards brings over 25 years of experience in leadership positions within the financial services industry across Europe, the Middle East, and Australia.

Rate Money CEO, Ryan Gair, acknowledged Edwards’s experience across marketing, communications, customer engagement, and commercial strategy disciplines in banking, wealth management, fund management and professional services sectors as key to her appointment. 

“Rachel will spearhead the strategic and operational marketing initiatives at Rate Money and will be responsible for enhancing digital engagement strategies, driving growth, and strengthening the brand’s presence in our key target markets,” Gair said. 

Having settled over $7 billion worth of loans in less than five years, Rate Money aims to grow and expand under Edwards’s leadership.

Rachel Edwards

“Rachel will play a crucial role in driving market presence to attract new franchises, supporting franchisee success and ensuring consistency across all franchise locations as we strive for market share in a sector that has overlooked the unique needs and circumstances of Australia’s two million strong self-employed workforce,” Gair added. 

Edwards said she is thrilled to join the organisation and looks forward to contributing to Rate Money’s growth and success.

“My passion lies in supporting the unique needs of each franchise and delivering exceptional value through customer-led digital transformation projects and customer experience strategies.” 

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