‘I never saw anybody who looked like me on screen’: New Aussie Prime Video boss wants to tell local stories

Having only taken on the head role for Australia and New Zealand just last month, Hwei Loke has already made her mark in regards to the type of programming the popular streamer puts out.

Loke has worked in the industry for two decades, working in marketing and creative roles at Disney, SBS and ViacomCBS, before landing at Amazon in 2020. She tells Mumbrella that heading up Amazon’s Australian streaming offering is “a dream role”, but one that comes with a certain weight.

“What I definitely see from Australian consumers is what they want is diverse and compelling storytelling that reflects them. They want to see stories that are uniquely Australian – and we’ve seen that through series like Deadloch, which have unique Australian humour,” she said.