IAB appoints Michael Taylor
The Interactive Advertising Bureau has drafted Optus’s Michael Taylor into the role of programs manager.
The announcement:
IAB Australia has boosted its team, announcing the appointment of Michael Taylor as Programs Manager. Michael will work closely with IAB Councils and Working Groups to deliver core programs to support the continued growth of the online industry.
IAB Australia CEO Paul Fisher welcomed Michael to the role, noting he brings a wealth of experience to the role.
“We are delighted to have Michael join the IAB Australia team. With the online advertising industry expenditure now reaching over $2 billion, Michael will play a critical role in delivering programs that will continue to help the industry prosper.
“Michael has developed valuable management skills over his 15 years experience in the digital industry that will be a great asset to the IAB and its members,” said Mr Fisher.
Michael brings extensive knowledge of the digital industry through involvement in online, mobile, video and social networking. Most recently Michael was Senior Product Manager for Optus, managing its fixed and mobile product range for News, Sport, Entertainment and Finance. He has previously held senior management roles with Optus, Foxtel, Austar, News Limited, Fairfax and a number of digital agencies.
Source: IAB press release
