F.Y.I.

IAB Australia publishes paper on multi-channel advertising campaigns

November 8, 2024 8:49

IAB Australia published a paper that unpacks “why multi-channel advertising campaigns are more effective at delivering business outcomes” while offering tips on how to develop and measure them.

The announcement:

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Topics

Ad Effectiveness Council IAB Australia Natalie Stanbury

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IAB Australia publishes paper on multi-channel advertising campaigns

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