IAB board to decide on new chair with Ed Harrison likely successor to Britt

Ed Harrison

Ed Harrison

The board of digital industry body the Interactive Advertising Bureau (IAB) will meet later this month to decide on a new chair following the yesterday’s announcement current chair Mark Britt will depart as CEO of Mi9.

As Mumbrella revealed yesterday, Britt has accepted a role with Patrick Grove’s Kuala Lumpur-based Catcha Group, a move that opens of up the role of chair at an important time for the organisation which is currently tendering the contract for online audience measurement for the first time since 2011.

At this stage it is unclear who will replace Britt but it is thought that recently installed Yahoo!7 CEO Ed Harrison, who has had a long involvement with the IAB through his previous role as commercial director of Fairfax, is a strong contender to take the role.

Yahoo!7 declined to comment on the matter.

IAB CEO Alice Manners would also not be drawn on who would succeed Britt but confirmed the decision would be made later this month.

Manners also recognised Britt’s contribution as chair saying: “Mark has played an important role in this process and I’ve certainly appreciated his support and guidance.

“As he moves on to new opportunities, his tenure as chairman for IAB Australia will come to an end after two years in the role. A new chairman will be elected in our August meeting.”

Britt has helped lead a revival within the industry body, which has worked to recast itself as a ‘big tent’ representing more than just the four major publishers News Corp, Fairfax Media, Mi9 and Yahoo!7.

Nic Christensen 


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