IAB CEO resigns to take role at Nielsen

CEO Paul Fisher has resigned from the Australian online industry body Interactive Advertising Bureau to take a role at research company Nielsen.

Fisher will leave in early 2013 to become Nielsen’s managing director of media in Asia Pacific, the Middle East and Africa, and will also be responsible for Nielsen’s range of media measurement solutions in the region. Fisher was at the helm of IAB during its search for, and appointment of a preferred supplier to standardise online metrics for the advertising industry.

The lengthy tender process ended when Nielsen was selected as the successful supplier.

Other providers who submitted a response included Colmar Brunton with Gemius, ComScore, Roy Morgan Research with Effective Measure, and Vizisense.

IAB Australia chairman Mark Britt said in a press release:  “Paul has been a champion for the digital industry through a huge period of transformation.  At the helm of IAB Australia he has consistently delivered on very ambitious plans and as a result IAB Australia now has a team of very senior and experienced executives in place who will oversea the continued growth and development of our industry. The key priorities for IAB Australia in 2013 have been identified and the IAB Australia team will now work collectively towards building on the IAB’s foundations by tackling some of the important issues of industry self-regulation and mobile advertising.”

During Fisher’s time at IAB, he made two key hires: Gai Le Roy, formerly of Nielsen, as director of research, and director of regulatory affairs, Samantha Yorke, who had previously worked as legal director and counsel at Yahoo! and Microsoft.

The next few months will see the pitch launched for the next round of the IAB online metrics which will see Nielsen work to retain its status as preferred supplier.


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