IAB launches digital-out-of-home guide for buyers
The Interactive Advertising Bureau (IAB) has released a new guide for advertisers and agencies to help with buying digital out-of-home (DOOH).
The ‘Buyer’s Guide for DOOH’ was developed by the IAB Australia DOOH Working Group and has been created to provide guidance on best practices for advertisers and to assist them in cutting through DOOH jargon in developing media strategies.
