Strong recovery in programmatic activity following COVID: finds OpenX & ExchangeWire report

August 5, 2021 10:03

Despite a hugely challenging 12 months in terms of both the ongoing coronavirus pandemic and the deprecation of third-party identifiers, programmatic investment and spend is growing at a rapid rate across the Japan and Asia-Pacific (JAPAC) region, with nearly two thirds of firms increasing their programmatic activity from last year.

According to a new research report, ‘The State of Programmatic in JAPAC – 2021’, unveiled by OpenX and ExchangeWire, 30% of agencies, publishers and brands recorded higher programmatic revenue or spend compared to pre-COVID figures, and 31% of publishers are generating over 40% of their revenue via programmatic. On the buy side, 21% are allocating over 40% of their spend to the channel.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

Andrew Tu JAPAC programmatic activity Jonathan Mackenzie MD OpenX OpenX & ExchangeWire research programmatic spend Publicis Media Precision

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Strong recovery in programmatic activity following COVID: finds OpenX & ExchangeWire report

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