IAB launches quiz and guides to improve the ad industry’s digital literacy

August 7, 2017 9:28

The Interactive Advertising Bureau has launched an online quiz for practitioners to measure their knowledge of industry jargon as part of a push to improve the sector’s digital literacy.

Along with the quiz, IAB Australia has also released three new glossaries designed to improve understanding of video, audio and mobile metrics.

The IAB is working to simplify the language used in advertising

Vija Solanki, the IAB’s CEO, said the decision to create the glossaries was prompted by a sense of confusion by some parts of the market about what some terms mean.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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1 COMMENTS

Mark Vozzo 18 Mar 18

I would like to report that the link to Online Quiz in this article no longer works as of 18 March 2018. Not sure if this is a temporary thing or if the Quiz has been moved. Thanks.

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