IAB Awards shortlist revealed
The shortlist has been announced for Australia’s revamped Interactive Advertising Bureau Awards.
A total of 16 agencies are on the list, with joint entries from ZenithOptimedia / RMG/ JWT leading the pack with four spots. The winners will be announced on July 9.
Professor Mark Uncles, the judging chairman, said: “On the whole, the typical entry was more persuasive than in previous years. In most submissions there was a genuine attempt to show a clear link between initial business objectives and digital strategies, and there was evidence to follow this through in terms of results, be it in terms of building awareness, driving search, increasing sales, or securing effectiveness and efficiency gains for clients.”
Paul Fisher, CEO of the IAB, who masterminded the new format, said: “Not only has the number of entries increased spectacularly on last year, but now we know the quality has also been outstanding. It is especially encouraging to see that three quarters of the finalists are from the FMCG sector – a sector which is yet to fully embrace online advertising in Australia.
IAB shortlist:
Category: Brand Awareness and Positioning
- ZenithOptimedia / RMG/ JWT – Kit Kat Chunky Cookies & Cream; Nestle
- CumminsNitro Brisbane – The Best Job in the World; Tourism Queensland
- Profero – Smart online Safe Offline; NAPCAN
Category: Direct Response and Lead Generation
- ZenithOptimedia/ RMG/ JWT – Qantas International 2-1 Sale; Qantas
- New Dialogue – Home Loans Spring Campaign; Commonwealth Bank
- OMD – Bakers Delight 500 Recruitment 2009; Bakers Delight
Category: Product Launch
- Media Contacts – The Dawn of Twilight – Hoyts
- Publicis Digital / Razor Media – Nike Football; Nike Australia
- Soap Creative – Lynx Instinct; Lynx
Category: Brand Loyalty and Retention
- Captiv8 / CSM – Recharge & Always Win; Optus
- Mediacom – Nokia Music Store; Nokia
Category: Brand Destination Site
- New Dialogue – Tomb Raider Challenge; Atari
- Publicis Digital/ Razor Media – Nike Football; Nike Australia
- Soap Creative – Rexona Australia’s Greatest Athlete; Rexona
- colman rasic carrasco – Riva Stakeout; Cerebos
Category: Cross-Platform Integration
- Universal McCann – Rexona Australia’s Greatest Athlete; Unilever Australia
- Publicis Digital / Razor Media – Nike Football; Nike Australia
- OMD – Love my Idol; McDonald’s
Category: Digital Video
- ZenithOptimedia/ RMG/ JWT – Kit Kat Chunky Cookies & Cream Launch; Nestle
- Universal McCann – Rexona Australia’s Greatest Athlete; Unilever Australia
Category: Search Marketing
- dgmAustralia – St George Bank Search; St George Bank
- dgmAustralia – Woolworths Everyday Money Credit Card; Woolworths
- R&B Creative Communication – Champagne Gallery; Drinx
Category: Social Media Marketing:
- ZenithOptimedia/ RMG/ JWT – Kit Kat Chunky Cookies & Cream Launch; Nestle
- CumminsNitro Brisbane – The Best Job in the World; Tourism Queensland
- Pusher – Samboy is Back; Snack Brands Australia
Category: Super-Rich Media
- Universal McCann – Hancock; Sony Pictures Releasing Australia
- Soap Creative – Lynx Instinct; Lynx
Category: Widget Marketing
- New Dialogue – Dark Side Of Tanning; Cancer Institute Of NSW
- Mindshare – Johnnie Walker Widget; Diageo
- Profero – The Presets – Talk Like That; Universal Music
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Just need to clarify we worked with CSM Australasia and they were leading the Optus Recharge and Always Win campaign. We partnered with them in the overall development.
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Thanks, Ryan. Updated accordingly.
Cheers,
Tim
If you include the IAB creative showcase award that also gets announced on the night it makes four for ND too.
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Good point Dan. 🙂
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