IAG becomes second big client to switch from Mediacom to Mindshare after audit findings
Insurer IAG has moved its $30m media account from Mediacom to sister agency Mindshare a week after revelations employees had lied in reports about the TV audiences its advertising was reaching for up to two years.
IAG, which has brands including NRMA and SGIO, announced the move to staff yesterday and follows Foxtel’s decision move to the sister GroupM agency in December, when revelations emerged of the discrepancies on their account.
IAG confirmed the move to Mumbrella this morning in a statement with Jane Merrick, head of marketing for IAG saying: “After a lot of consideration and due diligence, we have made the decision to move our media buying to Mindshare, a decision we have made with Mindshare, Mediacom and GroupM senior management.
“We are looking forward to putting the recent issues behind us, and know that Mindshare will be a strong partner to work with in the future.”
Might be time to buy STW shares if they are going to tip all the Mediacom clients into Mindshare!!
Little do IAG know that the rates they get can pretty much be got anywhere.
Good English Derrick ^^
Mediacom and Mindshare both trade via GroupM so what is the difference in moving an account between agencies if they both trade through the same holding company?
Rates aren’t the issue but trust in the agency leadership is an issue and Mediacom need to addres this. GroupM are doing a good job at justifying the buying performance but Meduacom may have fallen into a black hole when it comes to trust.
It’s all about the money, it’s all about that dum dum dedalay dum…
It’s just symbolic. Oh and someone makes a better bonus if business swings that way. Think about it Nic.
Sounds like a personal vendetta ‘It’s Clear’? Of course all other agencies can be trusted, it’s just mediacom (insert sarcastic tone). All the comments, on all the mediacom articles, talk about how all agencies have the same issues (including the editorial pieces). They are just the first to fall on the sword of an industry issue!
“The tallest blade of grass is the first to be cut”